A few years ago, “water toys” meant simple add-ons.
Now, it’s one of the fastest-growing segments in boating.
And it’s changing how people think about being on the water.
What Are Water Toys Today?
The category now includes:
- jet skis
- seabobs
- inflatables
- electric boards
- hybrid systems like jet ski boats
The common factor:
👉 they’re built around experience, not ownership
What’s Driving the Growth
Simplicity
People want less complexity, not more.
Social factor
If it’s not shareable, it doesn’t scale.
Yacht integration
Water toys are now part of the standard onboard setup.
The Shift Toward Hybrid Concepts
This is where things get interesting.
Products are no longer single-purpose.
They combine:
- movement
- usability
- social interaction
- rental opportunities
Where the ONE 16 Fits
The ONE 16 sits right in that space.
Not just a boat.
Not just a jet ski add-on.
👉 Something in between — which is exactly where the market is moving.
Final Thought
“Water toys” isn’t a trend.
👉 It’s the direction the industry is heading.